Time to get 'Linked In'

With nearly hundreds of different online social media tools to choose from it is important for PR practitioners to choose applications that will most benefit their company or organization’s needs.

Online social media has introduced new and exciting ways for people to connect, build, and maintain relationships. So it is in a PR practitioner’s best interest to join the networks that would grant them the best access to their publics.

So in High Fidelity style here they are, the top 5 online services PR professionals should be using:

1) Twitter

Twitter is a simple way to inform your publics of current news and events from your organization. Twitter has become extremely popular because of its human factor. With only 140 characters you can connect with your “followers” on a personal level. PR practitioners can use Twitter to quickly answer questions, complaints, or concerns that their publics may have.

2) Facebook

Facebook started out as a college networking system has expanded into a social networking site for adults and now businesses. Because Facebook already has millions of users, creating a ‘page’ for your business will give it access to those users. PR practitioners can use this tool to hold contests and offer new promotions.

3) Wordpress

Wordpress is one of the many blogging applications available now. Wordpress, or any blogging site, is a great way to for a company to connect to its internal and external publics.

4) flickr

flickr is a video and photo sharing website is a great way to help a company allow its publics to be interactive. PR practitioners can use this tool to give the company’s publics the opportunity to share images and videos they have as well as see how it interacts with other publics.

5) Delicious

is a social book marking web service that is growing more and more popular. This site allows users access to their bookmarks regardless of what computer they are using as well as share those bookmarks with their networks. PR practitioners should use this application to bookmark company media and to monitor what their publics are finding interesting.


Regardless of the application choice, it is becoming extremely important for businesses and organizations to use these social media outlets. Each tweet, post, or picture is a way to interact with a public and to connect with it on a human level.

The links are there, there's really no excuse not to jump on the bandwagon now.

^d

Katie Keane