Thankfully there is a nonprofit corporation called Creative Commons that is
Dedicated to making it easier for people to share and build upon the works of others, consistent with the rules of copyright. Creative commons provides free licenses to mark creative work with freedom that the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof.
For PR practitioners there are several advantages to using creative commons license such as:
1. A Promotional Tool
Allowing the work of the company or client to spread quickly throughout the Internet.
Adam Singer wrote “ Creative Commons is smart as it actively encourages sharing with permission and attribution.”
2. A Collaboration tool
I believe the ole saying goes, “Two heads are better than one” creative common licenses allows many more doors to open up to businesses, artists, and other publics all over the world.
In public relations, collaboration is an extremely important tool to understand what a company wants compared to what its public needs. The use of creative common license could be exceptionally helpful in helping both sides.
Jonathan Coulton said, “With creative commons, the act of creation becomes not the end, but the beginning of a creative process that links complete strangers together in collaboration.”
3. A Beneficial tool
Creative Common licenses make it easy and fast for others to find works they might need for research or other projects. To be a good resource towards a public is good for businesses last time I checked.
Molly Kleinman a Copyright Specialist at University of Michigan Library wrote on the Creative Commons site:
The internet is changing how a lot of people work nowadays, but as the above examples show that doesn’t necessarily have to be a negative thing.
2. A Collaboration tool
I believe the ole saying goes, “Two heads are better than one” creative common licenses allows many more doors to open up to businesses, artists, and other publics all over the world.
In public relations, collaboration is an extremely important tool to understand what a company wants compared to what its public needs. The use of creative common license could be exceptionally helpful in helping both sides.
Jonathan Coulton said, “With creative commons, the act of creation becomes not the end, but the beginning of a creative process that links complete strangers together in collaboration.”
3. A Beneficial tool
Creative Common licenses make it easy and fast for others to find works they might need for research or other projects. To be a good resource towards a public is good for businesses last time I checked.
Molly Kleinman a Copyright Specialist at University of Michigan Library wrote on the Creative Commons site:
“I love Creative Commons because it provides an easy answer to so many difficult questions. So many educators are confused about copyright law and terrified of using copyrighted material because they fear they might be sued for infringement, and it limits what they teach and how they teach it. Now there is a vibrant pool of CC-licensed material to draw from and build on, and it enriches the educational experience for everyone.”
The internet is changing how a lot of people work nowadays, but as the above examples show that doesn’t necessarily have to be a negative thing.
^d
Katie Keane








